'Know, Like and Trust' is Killing Your Business w/ Brian K. McNeill
Are you struggling to close sales and feel like the age-old advice of "Know, Like, and Trust" is failing you?
Prepare to have your perspective revolutionized!
Meet Brian K. McNeill!
Welcome to the Speaking and Communicating Podcast, where your host, Roberta Ndlela, ushers you into the world of effective communication skills crucial for career growth and leadership development. If you're eager to share your communication hurdles on our show, check out the show notes to book a spot with Roberta. Remember to leave a rating and review on Apple and Spotify after tuning in!
In this eye-opening episode, we're joined by Brian K. McNeil, a Sales Confidence Coach, Bestselling Author, and the Best Sales Speaker from North Carolina. Brace yourselves as Brian dismantles the "Know, Like, and Trust" principle and reveals why it might be the very thing killing your business. Brian is a Sales Confidence Coach, Award-Winning 6X Best-Selling Author and Best Sales Speaker. He is the CEO of Sales Confidence Coaching and a Corporate Sales Trainer who has been recognized as a Top 15 Coach in Charlotte NC.
Key Points:
- The misconception of "Know, Like, and Trust" in sales
- The 7 reasons why people will enthusiastically pay you
- Crafting your story to resonate with clients
- The noble essence of selling and its Greek origins
- Effective strategies to ask for the sale without sounding salesy
Brian's insights are not just powerful—they're transformative. He's here to empower you to move from being liked to being financially rewarded. With his proven methods, you'll discover how to make your clients eager to hand you their business.
Connect with Brian and explore his wealth of resources at virtualsalesmgr.com.
For more enriching conversations and to tackle your communication challenges head-on, subscribe to our podcast and join us for upcoming episodes, including a special feature with a couple discussing the impact of communication in their marriage.
Ready to transform your speaking and selling skills? Hit play and let's dive into the world of impactful communication with Brian K. McNeil!
📋 Episode Chapters
(00:00) This podcast focuses on improving your communication skills both professionally and personally
(01:14) Brian K. McNeil is a sales confidence coach and bestselling author
(05:43) There's this running theme of everything encompassing being successful in sales
(07:01) At one time, salespeople had the advantage over consumers, but today they do not
(13:33) How much they like you is not enough of a reason to do business
(18:33) People enthusiastically want to give money to save some time or achieve a result faster
(20:05) Do your services help your clients to either save money or earn more money
(23:20) Time, money, good feelings are the third reasons people spend money
(26:16) The challenge with entrepreneurs today is they can solve more than one problem
(27:14) Robert Will: I'm a sales coach and I help people to sell better
(32:28) Most entrepreneurs think they have problems closing sales most of the time
(36:28) Your story is way more important and way better than any pitch
(37:39) Roberta is a podcast that helps people with their communication skills
(39:26) Roberta says she helps professionals communicate better through her coaching services
(43:04) Proverbs 11 and 26 say if you withholds the grain, curses curse
(45:47) Is there any way that your services improve your clients health in any way
(48:41) Roberta: Do you feel confident in recommending Brian to help companies sell
(52:55) Is there any part of your services that will help a client to achieve faster
(55:28) Number five is good health. Number six is, um, children
(55:58) Give us the wording for asking for the sale. I want your people to ask for business
(57:43) Brian K. McNeil offers a free consultation to anyone who wants it
(59:47) Speaking and communicating podcast is coming back in February with more special guests
Connect with Brian:
Website: https://linktr.ee/virtualsalesmgr
Additional Resources:
Book a FREE Discovery call and get all of Brian's books!
Subscribe, leave a rating, and review on Apple and Spotify, and tune in for more powerful insights:
Apple: https://podcasts.apple.com/us/podcast/know-like-and-trust-is-killing-your-business-w-brian/id1614151066?i=1000644514712
Spotify: https://open.spotify.com/episode/2VdQbDj6Z7arDKBQJEn9y9
YouTube: https://youtu.be/CyxlUg3Xlcc
Want to be featured on the show to discuss your communication challenges?
Connect with me for a Virtual Coffee:
https://calendly.com/robertandlela/podcaster-beekonnected?month=2024-01&date=2024-02-23
Prepare to have your perspective revolutionized!
Meet Brian K. McNeill!
Welcome to the Speaking and Communicating Podcast, where your host, Roberta Ndlela, ushers you into the world of effective communication skills crucial for career growth and leadership development. If you're eager to share your communication hurdles on our show, check out the show notes to book a spot with Roberta. Remember to leave a rating and review on Apple and Spotify after tuning in!
In this eye-opening episode, we're joined by Brian K. McNeil, a Sales Confidence Coach, Bestselling Author, and the Best Sales Speaker from North Carolina. Brace yourselves as Brian dismantles the "Know, Like, and Trust" principle and reveals why it might be the very thing killing your business. Brian is a Sales Confidence Coach, Award-Winning 6X Best-Selling Author and Best Sales Speaker. He is the CEO of Sales Confidence Coaching and a Corporate Sales Trainer who has been recognized as a Top 15 Coach in Charlotte NC.
Key Points:
- The misconception of "Know, Like, and Trust" in sales
- The 7 reasons why people will enthusiastically pay you
- Crafting your story to resonate with clients
- The noble essence of selling and its Greek origins
- Effective strategies to ask for the sale without sounding salesy
Brian's insights are not just powerful—they're transformative. He's here to empower you to move from being liked to being financially rewarded. With his proven methods, you'll discover how to make your clients eager to hand you their business.
Connect with Brian and explore his wealth of resources at virtualsalesmgr.com.
For more enriching conversations and to tackle your communication challenges head-on, subscribe to our podcast and join us for upcoming episodes, including a special feature with a couple discussing the impact of communication in their marriage.
Ready to transform your speaking and selling skills? Hit play and let's dive into the world of impactful communication with Brian K. McNeil!
📋 Episode Chapters
(00:00) This podcast focuses on improving your communication skills both professionally and personally
(01:14) Brian K. McNeil is a sales confidence coach and bestselling author
(05:43) There's this running theme of everything encompassing being successful in sales
(07:01) At one time, salespeople had the advantage over consumers, but today they do not
(13:33) How much they like you is not enough of a reason to do business
(18:33) People enthusiastically want to give money to save some time or achieve a result faster
(20:05) Do your services help your clients to either save money or earn more money
(23:20) Time, money, good feelings are the third reasons people spend money
(26:16) The challenge with entrepreneurs today is they can solve more than one problem
(27:14) Robert Will: I'm a sales coach and I help people to sell better
(32:28) Most entrepreneurs think they have problems closing sales most of the time
(36:28) Your story is way more important and way better than any pitch
(37:39) Roberta is a podcast that helps people with their communication skills
(39:26) Roberta says she helps professionals communicate better through her coaching services
(43:04) Proverbs 11 and 26 say if you withholds the grain, curses curse
(45:47) Is there any way that your services improve your clients health in any way
(48:41) Roberta: Do you feel confident in recommending Brian to help companies sell
(52:55) Is there any part of your services that will help a client to achieve faster
(55:28) Number five is good health. Number six is, um, children
(55:58) Give us the wording for asking for the sale. I want your people to ask for business
(57:43) Brian K. McNeil offers a free consultation to anyone who wants it
(59:47) Speaking and communicating podcast is coming back in February with more special guests
Connect with Brian:
Website: https://linktr.ee/virtualsalesmgr
Additional Resources:
Book a FREE Discovery call and get all of Brian's books!
Subscribe, leave a rating, and review on Apple and Spotify, and tune in for more powerful insights:
Apple: https://podcasts.apple.com/us/podcast/know-like-and-trust-is-killing-your-business-w-brian/id1614151066?i=1000644514712
Spotify: https://open.spotify.com/episode/2VdQbDj6Z7arDKBQJEn9y9
YouTube: https://youtu.be/CyxlUg3Xlcc
Want to be featured on the show to discuss your communication challenges?
Connect with me for a Virtual Coffee:
https://calendly.com/robertandlela/podcaster-beekonnected?month=2024-01&date=2024-02-23
