Buyology: Why We Buy What We Buy w/ Tonya White
Unlock the Secrets of Financial Fluency and Effective Communication!
In this eye-opening episode of the Speaking and Communicating Podcast, join us as we delve into the intricate relationship between financial literacy and communication skills with our esteemed guest, Tonya White, straight from the vibrant city of San Francisco. Tanya is not just a financial educator and coach but also a pioneer in the field, with a unique approach to finance that she terms "biology" – the science of buying behavior.
Tune in as Tanya enlightens us on the key aspects of our personal relationship with money, how it shapes our professional interactions, and the significant impact it has on our lives, both at home and in the workplace. Discover how to navigate financial discussions with your partner, the influence of childhood money memories, and why understanding the "biology" of your clients can revolutionize your sales approach.
Key Points:
- Exploring the deep connection between communication and financial decisions
- The transformative concept of "biology" and its role in purchasing behavior
- Strategies for aligning your communication style with your financial goals
- The power of addressing true needs and desires to facilitate buying decisions
- Practical insights on nurturing a healthy relationship with money in your family
Don't miss the opportunity to enhance your financial fluency and refine your communication tactics with Tanya's expert guidance. Whether you're a professional seeking to boost your career or someone aiming to improve your personal financial understanding, this episode is packed with invaluable wisdom.
Interested in sharing your communication journey on our show? Connect with us for a chance to be featured:
Virtual Coffee with Roberta Ndlela: https://calendly.com/robertandlela/podcaster-beekonnected?month=2024-02
📋 Episode Chapters
(00:00) This podcast focuses on improving your speaking and communicating skills
(00:48) Tanya White is a financial educator and coach from San Francisco
(01:30) M is a financial educator and coach focusing on money and finances
(07:58) How do you view money? What aspects of it are beneficial to you
(10:32) Term biology is the science of buying behavior. So I always believe it starts within
(14:33) There is a way to determine how your messaging is coming across
(15:55) Code Breaker AI helps you analyze your communication to ensure you're hitting your target
(19:59) Tanya says she works with women mostly, but she will still help men
(21:57) Why did you choose the finance industry? Really? I fell into it
(27:16) You grew up in a strict christian household where money was taboo
(29:16) What would you say you communicate to your children about money
(32:46) Most of us want effective communication in our most important relationships
(34:15) Tanya Tree: Thank you for joining the speaking and communicating podcast
Connect with Tonya:
Website: https://tonya360.com
Additional Resources:
"Quick Start Guide to Creating a Successful Mindset" by Tonya White
Listen to the Podcast, subscribe, leave a rating and a review:
Apple: https://podcasts.apple.com/us/podcast/buyology-why-we-buy-what-we-buy-w-tonya-white/id1614151066?i=1000642924159
Spotify: https://open.spotify.com/episode/5XlHxdai3GrI5XVvgLuAtN
YouTube: https://www.youtube.com/watch?v=BCwzfOmdzQc
In this eye-opening episode of the Speaking and Communicating Podcast, join us as we delve into the intricate relationship between financial literacy and communication skills with our esteemed guest, Tonya White, straight from the vibrant city of San Francisco. Tanya is not just a financial educator and coach but also a pioneer in the field, with a unique approach to finance that she terms "biology" – the science of buying behavior.
Tune in as Tanya enlightens us on the key aspects of our personal relationship with money, how it shapes our professional interactions, and the significant impact it has on our lives, both at home and in the workplace. Discover how to navigate financial discussions with your partner, the influence of childhood money memories, and why understanding the "biology" of your clients can revolutionize your sales approach.
Key Points:
- Exploring the deep connection between communication and financial decisions
- The transformative concept of "biology" and its role in purchasing behavior
- Strategies for aligning your communication style with your financial goals
- The power of addressing true needs and desires to facilitate buying decisions
- Practical insights on nurturing a healthy relationship with money in your family
Don't miss the opportunity to enhance your financial fluency and refine your communication tactics with Tanya's expert guidance. Whether you're a professional seeking to boost your career or someone aiming to improve your personal financial understanding, this episode is packed with invaluable wisdom.
Interested in sharing your communication journey on our show? Connect with us for a chance to be featured:
Virtual Coffee with Roberta Ndlela: https://calendly.com/robertandlela/podcaster-beekonnected?month=2024-02
📋 Episode Chapters
(00:00) This podcast focuses on improving your speaking and communicating skills
(00:48) Tanya White is a financial educator and coach from San Francisco
(01:30) M is a financial educator and coach focusing on money and finances
(07:58) How do you view money? What aspects of it are beneficial to you
(10:32) Term biology is the science of buying behavior. So I always believe it starts within
(14:33) There is a way to determine how your messaging is coming across
(15:55) Code Breaker AI helps you analyze your communication to ensure you're hitting your target
(19:59) Tanya says she works with women mostly, but she will still help men
(21:57) Why did you choose the finance industry? Really? I fell into it
(27:16) You grew up in a strict christian household where money was taboo
(29:16) What would you say you communicate to your children about money
(32:46) Most of us want effective communication in our most important relationships
(34:15) Tanya Tree: Thank you for joining the speaking and communicating podcast
Connect with Tonya:
Website: https://tonya360.com
Additional Resources:
"Quick Start Guide to Creating a Successful Mindset" by Tonya White
Listen to the Podcast, subscribe, leave a rating and a review:
Apple: https://podcasts.apple.com/us/podcast/buyology-why-we-buy-what-we-buy-w-tonya-white/id1614151066?i=1000642924159
Spotify: https://open.spotify.com/episode/5XlHxdai3GrI5XVvgLuAtN
YouTube: https://www.youtube.com/watch?v=BCwzfOmdzQc
