Are you a Mercedes Benz or a BMW?
What does your brand communicate? 30 years ago in South Africa, Cape Town, a long stretch of winding road known as Chapman's Peak saw Christopher White driving home after a long day at work. On your left, the rocks fall onto the cars, and below the street you have rocks falling onto the Atlantic Ocean.Christopher was driving his Mercedes Benz when exhaustion took over and his car tumbled over 100 meters towards the Atlantic Ocean. Miraculously, he not only survived the accident but the Mercedes Benz - other than the smashed windows - was left standing.Fortunately, he was wearing a seatbelt. When the accident happened, Mercedes Benz created a new ad campaign to show how strong, durable and safe that car is.The slogan was:"Engineered like no other car in the world."It is engineered to be safe, durable, strong enough to keep you alive in case of a hundred meter fall over rocks. Not long after that, BMW had a response for the same terrain:"Doesn't it make sense? To drive a luxury sedan that beats the bends."So what does your brand communicate? Safety in the midst of bumps like the Mercedes Benz or not even making a mistake like the BMW?Additional Resources:YouTube BMW advertYouTube Mercedes Benz advert"How To Increase Brand Visibility And Awareness" w/ Vinnie Potestivo"How To Build Your Personal Brand As A Speaker" w/ Forrest TuffRate us on iTunes & Spotify:iTunesSpotifyReach out on:FacebookInstagramEmail: roberta4sk@gmail.com
What does your brand communicate?
30 years ago in South Africa, Cape Town, a long stretch of winding road known as Chapman's Peak saw Christopher White driving home after a long day at work. On your left, the rocks fall onto the cars, and below the street you have rocks falling onto the Atlantic Ocean.
Christopher was driving his Mercedes Benz when exhaustion took over and his car tumbled over 100 meters towards the Atlantic Ocean. Miraculously, he not only survived the accident but the Mercedes Benz - other than the smashed windows - was left standing.
Fortunately, he was wearing a seatbelt. When the accident happened, Mercedes Benz created a new ad campaign to show how strong, durable and safe that car is.
The slogan was:
"Engineered like no other car in the world."
It is engineered to be safe, durable, strong enough to keep you alive in case of a hundred meter fall over rocks. Not long after that, BMW had a response for the same terrain:
"Doesn't it make sense? To drive a luxury sedan that beats the bends."
So what does your brand communicate? Safety in the midst of bumps like the Mercedes Benz or not even making a mistake like the BMW?
Additional Resources:
YouTube BMW advert
YouTube Mercedes Benz advert
"How To Increase Brand Visibility And Awareness" w/ Vinnie Potestivo
"How To Build Your Personal Brand As A Speaker" w/ Forrest Tuff
Rate us on iTunes & Spotify:
iTunes
Spotify
Reach out on:
Facebook
Instagram
Email: roberta4sk@gmail.com
30 years ago in South Africa, Cape Town, a long stretch of winding road known as Chapman's Peak saw Christopher White driving home after a long day at work. On your left, the rocks fall onto the cars, and below the street you have rocks falling onto the Atlantic Ocean.
Christopher was driving his Mercedes Benz when exhaustion took over and his car tumbled over 100 meters towards the Atlantic Ocean. Miraculously, he not only survived the accident but the Mercedes Benz - other than the smashed windows - was left standing.
Fortunately, he was wearing a seatbelt. When the accident happened, Mercedes Benz created a new ad campaign to show how strong, durable and safe that car is.
The slogan was:
"Engineered like no other car in the world."
It is engineered to be safe, durable, strong enough to keep you alive in case of a hundred meter fall over rocks. Not long after that, BMW had a response for the same terrain:
"Doesn't it make sense? To drive a luxury sedan that beats the bends."
So what does your brand communicate? Safety in the midst of bumps like the Mercedes Benz or not even making a mistake like the BMW?
Additional Resources:
YouTube BMW advert
YouTube Mercedes Benz advert
"How To Increase Brand Visibility And Awareness" w/ Vinnie Potestivo
"How To Build Your Personal Brand As A Speaker" w/ Forrest Tuff
Rate us on iTunes & Spotify:
iTunes
Spotify
Reach out on:
Email: roberta4sk@gmail.com
