Speaking and Communicating Podcast

A lot of people think that getting to the top of Google and AI like ChatGPT is all about putting as much content out there as possible in as many places as possible.

The actual solution is to be very intentional and take the content that you've got and create a very, very tight ball of that content based around your website that you can feed to the machine in a way that it can easily digest and understand.

Welcome back to the Speaking and Communicating Podcast.

I am your host, Roberta Ndlela.

If you are looking to improve your communication skills, both professionally and personally, this is the podcast you should be tuning in to.

Communication and soft skills are crucial for your career growth and leadership development.

And by the end of this episode, please log on to Apple and Spotify and leave us a rating and a review.

Now let's get communicating.

Now let's get communicating with the Google Whispers himself.

His name is Jason Barnard, who is from the UK but currently situated in France.

He is the CEO and founder of Kalicube, author and a podcast host who's going to teach us today how to use the machine in order for it to communicate the way you do and how to optimize AI, Google, and all the tech that we currently have for your benefit, especially for your online personal branding.

And before I go any further, please welcome him to the show.

Hi, Jason.

Hi, Roberta.

Thank you so much for the introduction.

And I'll start with, it's often said that your reputation, your personal brand, is what people say about you when you're not in the room.

Today, your reputation and your personal brand is what Google and AI say about you when you're not in the room.

Please repeat that.

Today, your personal brand and your reputation is what Google and AI say to their users about you when you are not in the room.

Very, very informative.

Now, the question is, how do I take advantage of that so that when they talk about me in my absence, that's what you're going to be teaching us today?

Yes, exactly.

And it's surprisingly simple, not geeky, but requires a lot of dedication, a lot of time, a lot of consistency.

And those are three things that most human beings don't have.

But that's what we do at Kalicube.

We take the weight off your shoulder, and we do that for you because we have a team who are dedicated, consistent, and endlessly energetic for getting the right information in the right places so these machines fully understand who our clients are and how they want to be represented and talked about by the machines to their audience when they're not in the room.

When, first of all, did you start doing this?

I started in 2012.

And the story of why I started is actually quite a good story, because my previous company was a cartoon-making company.

And we made a very successful global cartoon with ITV International, Radio Canada.

It was shown on Playhouse Disney.

And we had a website with a billion web page views a year in 2007.

I was the CEO.

I was the founder.

And I built the company to be hugely profitable with these multinational global deals.

And I exited the company and moved into digital marketing.

And I used to go into meetings with my potential clients.

And I would convince them that I was incredibly good at digital marketing, that I could solve their digital marketing problems, their SEO problems, get their brand out there online, because I've been so successful with my previous company.

They would be very keen to sign, and then I would walk out of the room, and they would Google my name.

And when they Googled my name, it said, Jason Barnard is the voiceover artist for a cartoon blue dog.

Because although I'd been the CEO of the company and the driver behind the company's success, I also gave my voice to the cartoon blue dog, who was the star of the TV show.

And that lost me hundreds of thousands of dollars in deals, because people who were going to trust me with their digital marketing suddenly thought, actually, he's a cartoon maker.

He's a voiceover actor.

I can't trust him with my digital marketing.

So I had to figure out how to pivot Google's perception of me.

So when you search my name, it says Jason Barnard is a successful entrepreneur and an authoritative, credible, respected digital marketer.

So what Google was saying about you in your absence, when you were not in the room, is not what you intended for people.

Exactly.

And it wasn't positively serving my aim, which was to get clients for my digital marketing agency.

And the secret source to pivoting Google's opinion of me and how it represents me was relatively easy for me to find.

I implemented it for myself.

It worked incredibly well.

Within a couple of years, I looked like an absolutely authoritative figure in digital marketing.

So I built a software called Kalicube Pro to automate the process for my team.

So we now have a huge dataset, 3 billion data points and a software tech that helps us to create the situation where we can control what Google and AI understand about you and therefore what they say about you when you're not in the room.

Let's go back to you being searched, and then they find, oh, he's a voice over actor.

That software, where will it then put the voice over actor, which is what you don't want it to be seen anymore?

Will it be like, you know, if you get 59 million results on Jason Barnard, will it be the 59 million one and everything else is the digital marketing first?

That's a really great question and a great way of putting it.

It's not quite like that, but not very far away.

I actually did it manually and there's a guide here, kalicube.com, kalicube.com/guides.

And you can download the guide and you can learn how I did this manually.

And it takes time, it takes persistence, it takes consistency, which is very difficult to do.

And you need a website for yourself.

If you're a person or a corporation, you need a corporate website in order to be able to control, because the machines are looking for that central source of information from you, where they can look at the facts and then go around the web and corroborate, check that what you're saying is true.

And if they can't find that central source, they have nothing to relate all the fragmented information around the web to.

But if you use our platform or you work with us, I've automated a lot of that process, and we build the website, which is AI-optimized website ecosystem.

And we will build the website to pull in your entire digital ecosystem in a way the machines can understand.

So we present it to the machines in a way it's easy for them to digest, understand, and replicate, which is what they then do.

They replicate what we're saying on that central website.

So if you already have a website, and I know a lot of us, we do a lot of basic types of websites like mine is Communicate to Lead.

And it's just basically, okay, I help you with the soft skills and the communication to be a leader.

Here's my podcast and I'll attach the podcast web links.

If you already have a website, does Kalicube help optimize that too?

Yeah, we would for our clients.

But as I said, you can get the free guide and it will show you what you need to do.

The important thing about the website is to remember you have two audiences.

You have the people who visit the website with whom you will do business.

But you also have these machines, Google, ChatGPT, Microsoft Bing, Alexa, Siri.

They visit the website in order to understand you.

Understand who you are, what you do, which audience you serve.

Understand whether or not you are an authority and a credible figure within your industry.

And see what content you have that will help them to educate the subset of your, of their users, sorry, who are your audience.

So building out your website with the idea that you are trying to educate these machines like their children, and we can talk about that in a moment, is very important.

These machines are children that want to understand the whole world.

They are not stupid.

They just don't have the information in a format they can fully understand.

So if you build your website in a way that communicates to these children, the information about you and your credibility in a format that they can easily understand, and then you point them to all of the corroborative sources around the web that prove what you are saying, these child machines will simply repeat what you said on your website.

Which is your central hub.

Now, let's talk about you saying that you help your clients make Google their new business card.

What do you mean by that?

Right.

Yeah.

Brilliant question.

Because when I left the room, when I was talking to my prospects, I left my business card, but they put the business card to one side and Google my name.

So actually, my business card was the Google search result for my name, not the card I've left them with physically.

And with COVID and online meetings, when somebody is talking to you on a business call, more often than not, they're going to be Googling you.

That's your business card.

Whatever I say to you is important, but what Google says about me whilst I'm talking to you is potentially more important.

Google is potentially more important than me saying, Jason, I'm this, I'm that.

If you're listening to me now and you think, okay, Jason Barnard sounds impressive, do I really believe him?

Do I believe that he can control Google and ChatGPT?

My advice to you is go to Google, search my name, Jason Barnard, J-A-S-O-N-B-A-R-N-A-R-D.

Look at the result.

Ask yourself, does he know what he's doing?

Then ask ChatGPT, who is Jason Barnard?

It will give you an 800 word essay with my entire life story in a lot of detail, and it's 100% accurate.

Then try it for yourself, that same trick, Google ChatGPT, see if that works.

Then try it for your competitors, your peers, the people you envy in your industry.

Probably does work for them.

Don't you want to catch up?

I think the answer is yes.

Of course, no need to reinvent the wheel if somebody has done it successfully.

Good point.

Right.

So is that what you define as the Kalicube process?

Yeah, the Kalicube process is all about understandability, credibility, deliverability.

And when I say it like that, it doesn't really mean very much, but if you look at understandability, it's does the machine understand who you are, what you do, who you serve?

If you can get understandability into the brain of the machine, you have control over the machine.

So understandability gives you control.

And credibility is does the machine believe that you're a credible, authoritative solution for the subset of their users who are your audience?

If it does, you have influence over the machine.

It will prioritize you when somebody is asking about your specialist topic.

And then deliverability is can the machine find the content by you and about you in order to deliver it to the users as the solution?

That gives you visibility.

So you need the understandability for control.

You need the credibility for influence over the machine.

And you need the deliverability for the visibility when your audience are using Google Chat GPT to find solutions to that problem.

Yes, I was about to come to that visibility part.

Because if I search for, let's say, public speaker, there are so many.

And how do I make sure that I'm at least in the top three, five searches?

Who are these people who Google decides to prioritize if I say I want a public speaker in the United States?

And they are like in the top three or top five.

I'm not talking about the sponsored ads.

I'm just talking about just a normal Google search.

Yeah.

Google will always prioritize those that it's understood.

And in order to know if Google's understood who you are, Google your name.

If you have a knowledge panel, that's the information box on the right-hand side, it's understood who you are.

If you don't have one, it hasn't understood, and you're not in the game.

It will secondarily, when it's got a list of, let's say, 100 people it's understood, 100 people who have knowledge panels, it will choose the most credible, the most authoritative, notable person it can find.

So that's the secret to getting in those top lists, but it actually goes further than that.

It's a little bit more vicious than that.

People are now asking ChatGPT, Google, Gemini, recommend the top 10 speakers for my event on the topic of knowledge panels, let's say.

If you're not in the list of recommended solutions by ChatGPT in this particular case, you're not in the game either.

So it's not a question of ranking on Google.

It's a question of being preferred by the AI.

So if you went to ChatGPT now and said, I'm looking for a speaker who can explain to my audience about Google knowledge panels, give me a list of 10.

Jason Barnard will be top of the list every time.

Because ChatGPT, Microsoft being Google, Gemini, Google Learnabout, which is their new AI system in America, all understand that I am the world authority on knowledge panels, and they understand that I'm the world authority on knowledge panels, because I've explained it to them, and I've proven by A plus B, this reference, that reference, this corroboration, this person speaking highly of me, that I am indeed the world leader in knowledge panels.

So, that's the credibility part, which leads to your visibility, and obviously, when somebody searches, your name is going to be tops if they search for what you do.

Yeah.

And the visibility aspect is actually important, because I can say all I want, that I'm the most credible.

If there's no corroborating evidence in content that demonstrates that I know what I'm talking about, and that other people believe I know what I'm talking about, I can't be visible.

So, I need the content.

I need to explain to the machine understandability, to take control.

I need to demonstrate my credibility, but I also need to create the content that gives that deliverability, that visibility aspect.

Okay.

Now let's talk about content.

Big, big buzz phrase, content creation.

There's a lot of debate on how often you should post.

Should you post memes and make it more fun?

Should you be more serious and sound professional?

How do you even communicate to people online that you do what you do?

And on your LinkedIn profile, should you post one video a week, two videos a week?

Big word, again, algorithm.

Everybody has different perspectives on what pushes the algorithm forward for you.

You'll be seen more by the people who should see you, or that's the reason there's no engagement.

You didn't do the things that lead to the algorithm exposing you more.

What is going on with that entire content creation algorithm environment?

Well, there isn't a definitive answer as to how much you should produce, but when you're producing content, you should always ask yourself, will the machine, the algorithm, be able to digest this?

So a meme is not digestible by a machine.

So it won't help in terms of the algorithm.

What it will do is help in terms of engagement by your audience, which indirectly will help with the algorithms.

So a video, for example, this video, if you put captions, the machine will understand what we're saying with more confidence than if you try to let the machine figure it out for itself.

So if you've looked at these subtitles on YouTube when they're auto-generated, there are lots of mistakes, especially company names, people's names.

It often misspells my name, it misspells Kalicube, my company.

And Roberta, you have the same problem.

So if you hand correct the captions, the machine knows that it's been hand corrected, and it will be more confident in what it's reading.

So there's a helpful, handy, simple tip.

I at Kalicube have found that less is often more when less is more focused and more relevant.

And what we do at Kalicube with the Kalicube Pro platform, we've got 3 billion data points.

So what we do is we analyze you and we analyze your peer group, and we see which content where has most effect in the algorithm's brains.

So we will tell you where you need to be posting and potentially what you need to be posting, in what order of priority.

Do you prioritize YouTube?

Do you prioritize LinkedIn?

Do you prioritize Medium?

We can tell you within your peer group what the machines expect to see, what they like to see.

And you might think, oh, I don't just want to please the machines, I want to please my audience, I want to get to my audience with you all the way.

Because what the machines expect to see, what the machines want to see, is what will most benefit the audience that you're seeking to reach.

Because all the machines are doing is trying to replicate the real world.

So if we tell you focus on YouTube, it's because your audience is on YouTube.

Google's telling us that it expects your audience to be on YouTube.

If we tell you to focus on LinkedIn, it's because the machine is telling us, I expect to see that particular audience on LinkedIn.

So we will give you the priorities using data.

Other than that, you can actually use your smart intelligence and look around at what's happening and guess.

But you will always be guessing.

We know because we've got the data.

And a lot of us do guesswork.

That's why we just switch between the platforms and say, oh, it looks like I had more engagement on LinkedIn.

Let me not focus on Facebook and let me do Instagram rips.

We are always doing that dance.

Yeah, we have our clients on a very straight path.

It's not absolutely fixed, but we say, okay, here are the priorities.

We give them a Gantt chart.

Here's the priorities.

Here are the strategies.

We're going to roll these out one by one.

We're going to give you a playbook for each one as we roll it out.

And each strategy is specifically designed to reach your human audience and educate the machines and help you dominate in AI and in search.

And as we roll them out, the playbooks allow them to be almost self-sustaining.

So they take significantly less effort to maintain than they did to set up.

And if you search my name, Jason Barnard, J-A-S-O-N-B-A-R-N-A-R-D, you'll see that the search result is absolutely what I want.

And it's like that, and it's been like that for 10 years, because I have a very straight, simple strategy that I built for myself, uniquely bespoke using the data in Kalicube Pro.

Let's go back to the point you made about us having this conversation and the machine, us needing to feed the words.

Because you're a podcaster, too.

So Jason is the host of Branded Search and Beyond with Jason Barnard.

So they say something along the lines of, if you're a podcaster, Google doesn't obviously read voices.

It needs the transcript of the entire episode for SEO purposes.

Would you like to explain to us how that works?

Well, in fact, Google does listen to us, and it even reads the text on the screen behind us here.

So that word Google, your brand is what Google says it is.

Google is able to analyze that and understand what's going on behind me, if it's clear.

So here, this situation here with two posters behind me, because my hands aren't covering them and my head isn't covering them, Google and other AI can actually read what's written behind me.

So this is the valuable space that I'm educating.

It can also analyze the voice, and you know that from YouTube transcripts.

The YouTube transcripts are done automatically, but they're always full of mistakes.

So the transcript is very, very, very, very valuable, both because you will correct those mistakes, and because you will ensure that the machine is confident that what it is reading is correct, because it knows that the auto transcripts are not particularly that good, and that your human corrected transcripts are validated by you.

And I think that's an important thing that we forget about AI and algorithms like Google, is there is a waiting towards anything that they perceive to be validated by a human being.

So if they see a hand corrected transcript, they will trust it more than an automatically generated transcript.

So sign it too.

Put your name at the bottom.

Hand corrected by Jason Barnard, hand corrected by Roberta.

I never thought of that.

Thank you, Jason.

Because here's the thing as well.

Speaking of AI generated, so the transcripts are AI generated.

And I remember somebody said to me, and you can correct me on this, that if a lot of the podcast show notes are AI generated, they have less exposure on Google.

It's almost like Google is discouraging for everything of yours to be just AI, AI, AI.

They want to see a percentage of that in a human...

Yes, a human creation of content.

So why do they give us this tool, but at the same time discourage you using the tool that much?

Right.

Well, if you think about Google's perspective, is if they wanted an AI generated summary of your podcast, they would create it themselves.

They have the technology, they can get an automatic transcript of your podcast, they can write the summary themselves.

Why would they want you to do that for them?

They can just do it themselves.

So their reasoning is to say, well, if the person has put their heart and soul into this, and it's going to resonate more with their audience, I'm willing to use that instead of generating my own because it represents that person in the way they want to be represented.

So if you look at it from the perspective of saying, well, Google wants to respect how you wish to be presented.

People don't realize that Google isn't looking to misrepresent you or represent you in its own particular way.

It's looking for information from you that explains to it how you want to be represented, how you want to be perceived, what your personal brand narrative is, or corporate brand narrative, for that matter.

And if you don't give it to the machine, it will just invent it.

If you do give it to the machine and you're sufficiently clear and consistent around your entire digital footprint, the machine will simply spit out what you've given it.

Once again, ask my name on Gemini, on ChatGPT, on Google, and you'll see it's spitting out exactly what I'm saying on my website.

That won't be the case for 99% of people in the world.

And speaking of websites, some of the companies even say, how do I make people even find my website, unless I'm on a podcast and telling them, oh, it's this this.com.

They sometimes have this, do I even need one?

And do people even look up websites, or do they just go straight to Google?

And Jason Barnard is a Kalicube founder who helps use the Google Whispers.

Some people struggle with the very idea of, I don't think anybody even finds my website.

Yeah, and I would argue it doesn't matter, because what's happening now is, for example, we could say, the Google search result for my name is more important than my website, because people don't even visit my website, they just look at Google, they say, okay, this guy is obviously the bee's knees, he's obviously a huge authority in digital brand management.

So I don't need to visit his website, because Google has vouched for him.

So they don't even visit my website, they go, okay, great, I'll do business with him.

Why did they search my name in the first place?

Because they saw me on LinkedIn, because they saw me on YouTube, because they saw me in a conference, they saw me on a podcast.

Search my name, look at me on Google, ask ChatGPT, I'm convinced, no need to visit his website, I'll just call him up and do the deal.

You would think my website therefore doesn't matter, but actually the only reason Google is showing such a great result, the only reason ChatGPT is saying Jason Barnard is a world-renowned expert in digital brand management, is because they're using my website as a central hub of information about me.

So it serves that purpose, and it's not about just looking at from the narrow view of, oh, if they don't type in mywebsite.com, then what's the point of having it in first place?

Which is actually what you explained to us at the very beginning, that it's the central hub.

Yeah, and kind of what you're pointing out here is, it's hugely ironic for me to say you have to have a website, but you don't need anyone to visit it.

You need Google to visit it, ChatGPT to visit it, so they can then help your clients understand who you are, understand what you offer, believe that you're truly credible and sign up with you.

So I was talking earlier on about the funnel, and I think this is hugely, hugely interesting.

Fabrice Canal, who's the principal program manager at Bing, Microsoft Bing, so he's the guy who builds Bing, was talking to me a few months ago about what they're trying to do with ChatGPT and Microsoft Copilot, which is Microsoft version of ChatGPT and Google Gemini for that matter.

And the idea is to rebuild the funnel, the acquisition funnel.

So with Google Search, I would go in, I would say, what is a knowledge panel?

I would then click on a link, read what is a knowledge panel on Google, and learn about it.

Then I would say, well, who can help me build a knowledge panel?

And I would search on Google, it would come up with 10 results, I would click on four or five of them, I would choose a provider, potentially the first one on the list.

Now what's happening is somebody will go to ChatGPT, and they will say, what is a Google Knowledge Panel?

And ChatGPT will spit out the answer, so they don't have to visit a website.

What we need to do as businesses and as people is be cited by ChatGPT at that point.

So a Google Knowledge Panel is the information box on the right-hand side on Google Search, citing kalicube.com as a source.

They won't visit the site, but they'll see kalicube.com.

Then somebody says, how much does a Google Knowledge Panel cost?

A Google Knowledge Panel is free, according to Jason Barnard of Kalicube.

However, if you want it done properly, you need to take a specialist service for somebody to build it because you won't get a Knowledge Panel if you just leave it to luck.

Although Google doesn't charge for it, you have to make the effort to actually have it built.

So Google doesn't charge, but you're going to have to have a professional help you with it if you want a proper Knowledge Panel.

Citing, once again, Jason Barnard, Kalicube.

Next question, who can help me?

Give me a list of three companies or people who can help me.

It will list Jason Barnard.

It will list, potentially, Kalicube, perhaps another company.

Also, I'll just go and look on Fiverr, which is one I see quite a lot.

So what we've done there is taken somebody very quickly from what is a Google Knowledge Panel, very top of funnel, to how much does it cost, consideration, middle of funnel, to who do you recommend, bottom of funnel.

I once asked ChatGPT, of the five people you've just mentioned, who should I work with?

Jason Barnard!

Link.

And what Fabrice Cannell told me was that is the perfect click.

You get the click at the bottom of the funnel.

When the person has found the solution they're looking for, they understand what it takes, how much it will cost.

They're ready to buy ChatGPT, Google Gemini, BinkoPilot.

Give them the link to the sales page and they buy.

And somebody told me the other day, one of my clients, that their conversion rate from search is 0.3%.

Their conversion rate from ChatGPT is 3%.

That's the future.

I'll repeat that.

The conversion rate from search was 0.3%, 0.3%.

The conversion rate from ChatGPT is 3%.

10 times, yeah.

This is high ticket sales.

It's huge.

That is online utopia.

But you have to remember that the machine is building the funnel, so they won't visit your website all the way down the funnel.

But you need to make sure that you're consistently present throughout the entire funnel.

And the only way to do that is to educate the machine about your funnel using your own website.

So once again, although the person only visits the website right at the end, you need the website to create that funnel in ChatGPT, in Google Gemini, in Microsoft Copilot, or Perplexity if you'd like, Perplexity.

Because that's the ultimate information hub about you.

Yep.

And we were talking about it earlier, these machines are the ultimate influences.

Think of an influence with a million followers on YouTube.

That's peanuts compared to Google or Bing or ChatGPT, who are serving billions of people, trillions of small niche questions, where the person is explicitly asking the machine for a recommendation to a solution to a problem.

That's trillions of potential recommendations that these influences, these massive influences can send your way.

Wow.

Trillions in exposure from these influences if you do this right, the way Jason and his team does.

With the free guides, kalicube.com, kalicube.com/guide.

And I'm obviously kind of pushing that, but they're free guides, and we don't ask for anything.

Give us your email, you get the guide, it's free, and then unsubscribe from our newsletter if you want to, that's fine.

Because this is fundamentally important, we've discovered an existential problem, and we found the solution, so we're giving it away.

Thank you for our listeners.

Thank you very much.

kalicube.com guides, yes.

Thank you.

Go ahead.

Well, the thing is, when somebody asks me a question, and I know the answer, I'm like a 10-year-old child, I can't stop myself telling you the answer.

So my team said, we might as well publish it as a guide, give it away, then you can just give everybody the answer, which is what I've done today.

And we can make a business serving people who understand that my team with their data and their experience will do it better, will do it faster and more reliably.

We will take the weight off your shoulders.

And as a busy entrepreneur, you can get on with running your business knowing that we're looking after your personal brand in Search and AI.

And then Branded Search and Beyond, your podcast, do you discuss this in detail as well?

Branded Search and Beyond, we've now changed the name.

It's now Fast-Landing Founders and Legacy.

So there's a big chunk where I talk about Branded Search, and now we're talking about entrepreneurship.

And so if you go and listen to the podcast, there are about 300 episodes about Branded Search, digital marketing, and since the beginning of this year, it's more about entrepreneurship, how to run a business, how to grow your business.

But it's a mixture, and we changed the name.

But I thoroughly recommend it.

What I do for my podcasts, I think, a little bit like you, is I invite people who I think can teach me something, and then I ask them the questions that come to me.

I'm curious, like you.

And that brings out so much important, helpful information.

And I can't imagine that listening to your podcast is ever going to be a waste of time for anybody, and I don't think listening to my podcast is a waste of time for anybody.

It's full of amazing insights from super smart people who know stuff I simply don't know.

Actually, what I was saying to one of my guests the other day, I said, having a podcast is like a mini MBA.

There's so much that you learn.

You as the host, there's so much that you learn from different people around the world.

And look what you taught us today.

Like I'm completely blown away.

Yes, all the stuff we've known, I'm not saying it's not correct, but you've just brought this extra element of optimizing it.

And this guide, thank you very much again for it.

There's just so much work that we can do in order to have that understandability, credibility, and credibility if you're all looking for.

Yeah.

Oh, you've nailed it.

Super.

I love it.

After just half an hour, somebody who completely gets it and can reel the theory off.

Brilliant.

I appreciate that.

Thank you, Jason.

Is there anything that you were hoping to share with our listeners that I haven't asked you because you're the expert, obviously?

I would just share that managing your personal brand in AI is fundamentally important, I would argue.

It's an existential question that you need to look into at some point.

And as an entrepreneur, it will help your business, but as an individual, it will always help your career as well.

And it's well worth investing your time and your effort to ensure that you have some level of control over how the AI represents you.

Because whatever level of business you're at, whatever your career is going, whatever your social media output is, somebody is always going to be asking Google or ChatGPT about you at some point in their journey with you.

And you want to be the final recommendation on ChatGPT just like Jason Barnard.

Exactly.

Thank you very much, Jason, for being here today.

Before we go, please give us again the website and where to find the guide for our listeners.

The website is kalicube.com, kalicube.com/guides.

And if you want to engage with me, you can Google me.

And there's a QR code for people who are listening on the podcast.

Google me on Google, Jason Barnard, J-a-s-o-n-b-a-r-n-a-r-d.

Or ask ChatGPT, who is Jason Barnard?

Do you recommend him?

Is he a nice guy?

Ask it whatever you want, and it will tell you the truth.

And you said it can read this, because this is going to be a YouTube video as well.

So while you hold up that poster, it can read it.

Yeah, I mean, it would be able to read, ask ChatGPT, and potentially also read the QR code and visit the link.

Completely amazing.

Thank you so much, Jason Barnard.

Thank you so much, Roberta.

That was delightful.

Always, always a pleasure.

Delightful indeed.

And so much that you taught us today, so we really appreciate you.

Thank you so much.

Have a lovely afternoon in windy Chicago.

Thank you, and enjoy France as well.

A lot of people think that getting to the top of Google, mastering your presence in Google and AI like ChatGPT, is all about putting as much content out there as possible in as many places as possible.

Spray and hope.

The actual solution is to be very intentional and take the content that you've got and create a very, very tight ball of that content based around your website that you can feed to the machine in a way that it can easily digest and understand.

Less is more if that less is very relevant and is presented to the machines in a way that they can digest, understand, and use.

Words of wisdom from Jason Barnard.

Thank you for joining us on the Speaking and Communicating Podcast once again.

Please log on to Apple and Spotify, leave us a rating and a review and what you'd like for us to discuss on the show that will be of benefit to you.

We encourage you to continue to get communicating and let us know how communication skills continue to improve your life professionally and personally.

And stay tuned for more episodes to come.