Brain Glue: How to Sell More w/ James I. Bond

How did John Gray go from selling 20 thousands books to 50 Million? By changing the book title!

Meet James I. Bond!

James is one of America's leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE - How Selling Becomes Much Easier By Making Your Ideas "Sticky." He is on a mission to simplify how you sell your ideas, products and yourself. His best-selling book, "Brain Glue" has been highly praised by Jack Canfield (Chicken Soup For The Soul), among others. 

For 13 years, James ran one of Southern California's leading Behavioral Management firms, working with a who's who of American business. Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 companies and smaller firms. He is a past workshop chairman for the resource partner of the U.S. Small Business Administration. He has also been a featured guest speaker at three Southern California universities, and a popular guest on a wide range of marketing and business podcasts.

Listen as he shares several tools on what you can do to name your products, business and communicate in a way that resonates with your audience.

Key Points:
- why logical reasoning does not work
- Emotional vs Logical Selling
- different ways to misinterpret the same message
- how to add perspective to your messaging
- the 14 Brain Triggers
- Brain Patterns that the brain likes
- The power and impact in asking Questions
- using Brain Glue to name your products / books / business
- Brain Glue tools for parents to communicate with their children
- how to increase Sales with Brain Glue

...and so much more!

Connect with James:
Website: https://cf.fasterbuyer.com/brain-glue

Additional Resources:
"Brain Glue" by James I. Bond on Amazon

Listen to the Podcast, subscribe, leave a rating and a review:
Spotify: https://open.spotify.com/episode/7FbkVTgSkZpJsE5CsOORTh
Apple: https://podcasts.apple.com/us/podcast/brain-glue-how-to-make-your-ideas-stick-w-james-i-bond/id1614151066?i=1000643694021
YouTube: https://youtu.be/8eyfjOSQoCU

Want to be featured on the show to discuss your communication challenges?
Connect with me for a Virtual Coffee: 
https://calendly.com/robertandlela/podcaster-beekonnected?month=2024-01&date=2024-02-23
Brain Glue: How to Sell More w/ James I. Bond
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