Public Relations and Branding in K-12 Education w/ Molly McGowan Gorsuch
How to explore effective PR Strategies in the Education Sector:
Meet Molly McGowan Gorsuch!
Get ready to unravel the complexities of public relations in the education sector with our esteemed guest, Molly McGowan Gorsuch, a seasoned PR specialist and Director of Client Engagement at Rhodes Brands. Molly enlightens us about her fascinating journey from being a reporter to mastering the art of school public relations. She brings to light the various functions of PR, such as internal and external communications, media relations, and crisis management, underscoring the importance of having a strong PR strategy for managing brand reputation and effective communication with stakeholders. Listen in as we delve into the crucial role of media relations in disseminating transparent and accurate messages to the public.
The episode takes a dramatic turn as we shift gears to address the formidable challenges faced by communicators during the pandemic. This conversation throws light on the importance of understanding your audience, adapting to ever-changing information and guidelines, and the need for timely, accurate communication while maintaining credibility. Molly reflects on the difficulties faced by districts in implementing changes, and the frustrations of parents seeking more information. You'll also get to learn about the significance of trust and credibility in communication, and the potential repercussions of backtracking and apologies.
Finally, we explore the crucial role of branding in the competitive K-12 education landscape. Find out how Rhodes Branding, a full-service agency for K-12 schools, assists schools in defining their unique brand to attract educators, improve enrollment numbers, and build alumni bases. You'll also gain insights into the challenges schools face in recruiting and retaining teachers, and how Rhodes Branding uses journey modeling to comprehend the needs and motivations of potential educators. Join us as we wrap up with a preview of the upcoming American Association of School Personnel Administrators Conference. Don't forget to subscribe, rate, and review! Stay tuned for more.
Key Points:
- School Public Relations importance
- Media and community relations
- Communicating during a pandemic challenges
- Branding's importance in K-12 Education
- Passionate communication and Public Relations interviews
- Credibility and trust in public relations
- Accurate communication with the public
- The importance of branding and marketing for schools
- How to start a career in public relations
...and so much more!
Connect with Molly:
LinkedIn: https://www.linkedin.com/in/mollymcgowangorsuch/
Twitter: https://twitter.com/MollyMGorsuch
Website: https://www.rhodesbranding.com/author/molly/
Listen to the Podcast, subscribe, leave a rating and a review:
Apple: https://podcasts.apple.com/us/podcast/public-relations-and-communications-for-school/id1614151066?i=1000638197379
Spotify: https://open.spotify.com/episode/2ENTNTvYIoCwu1QY2qnQwg
YouTube: https://youtu.be/ARDnQtehZp8
Meet Molly McGowan Gorsuch!
Get ready to unravel the complexities of public relations in the education sector with our esteemed guest, Molly McGowan Gorsuch, a seasoned PR specialist and Director of Client Engagement at Rhodes Brands. Molly enlightens us about her fascinating journey from being a reporter to mastering the art of school public relations. She brings to light the various functions of PR, such as internal and external communications, media relations, and crisis management, underscoring the importance of having a strong PR strategy for managing brand reputation and effective communication with stakeholders. Listen in as we delve into the crucial role of media relations in disseminating transparent and accurate messages to the public.
The episode takes a dramatic turn as we shift gears to address the formidable challenges faced by communicators during the pandemic. This conversation throws light on the importance of understanding your audience, adapting to ever-changing information and guidelines, and the need for timely, accurate communication while maintaining credibility. Molly reflects on the difficulties faced by districts in implementing changes, and the frustrations of parents seeking more information. You'll also get to learn about the significance of trust and credibility in communication, and the potential repercussions of backtracking and apologies.
Finally, we explore the crucial role of branding in the competitive K-12 education landscape. Find out how Rhodes Branding, a full-service agency for K-12 schools, assists schools in defining their unique brand to attract educators, improve enrollment numbers, and build alumni bases. You'll also gain insights into the challenges schools face in recruiting and retaining teachers, and how Rhodes Branding uses journey modeling to comprehend the needs and motivations of potential educators. Join us as we wrap up with a preview of the upcoming American Association of School Personnel Administrators Conference. Don't forget to subscribe, rate, and review! Stay tuned for more.
Key Points:
- School Public Relations importance
- Media and community relations
- Communicating during a pandemic challenges
- Branding's importance in K-12 Education
- Passionate communication and Public Relations interviews
- Credibility and trust in public relations
- Accurate communication with the public
- The importance of branding and marketing for schools
- How to start a career in public relations
...and so much more!
Connect with Molly:
LinkedIn: https://www.linkedin.com/in/mollymcgowangorsuch/
Twitter: https://twitter.com/MollyMGorsuch
Website: https://www.rhodesbranding.com/author/molly/
Listen to the Podcast, subscribe, leave a rating and a review:
Apple: https://podcasts.apple.com/us/podcast/public-relations-and-communications-for-school/id1614151066?i=1000638197379
Spotify: https://open.spotify.com/episode/2ENTNTvYIoCwu1QY2qnQwg
YouTube: https://youtu.be/ARDnQtehZp8
